- Water is liquid gold of the future: with growing demand and dwindling supply. Of all water available, only 3% is fresh and 1% available for human consumption
- Crisis: 24 million people die each year from contaminated water,1.4 billion lack access to water, 2.6 billion lack access to proper sanitation-wastewater
- urban water management, agricultural run-off compromising critical water areas (Baltic etc)
- Infrastructure for delivery/storage requires expensive maintenance/upgrades** (piping/treatment plants & biofilm, corrosion, softeners, etc)
- UN Millennium Development Goals: access to water, but water-stressed countries/ populations increasing. 80% of illness in developing world comes from water-borne illnesses
- Expanding biomimicry/biological technologies available to optimize supply and remediate/treat used water
- Global market in all water sectors.